The Coco Love Story: From NIFT Chennai to Entrepreneur
In this The Founder’s Dream business podcast, Abhishek Vyas talks to Praveen Kumar, a NIFT Chennai graduate, about his inspiring entrepreneurial journey. From starting a clothing apparel business to creating The Coco Love, a brand focused on sexual wellness, Praveen shares insights on building successful businesses in India, the challenges of ecommerce, and his experience with Shark Tank India.
NIFT Chennai: The Foundation of a Dream
Praveen Kumar’s journey began at NIFT Chennai, one of the best NIFT colleges in India. The experience as a fashion designer provided him with the tools to navigate the competitive world of apparel business. He shares how NIFT helped shape his entrepreneurial mindset.
Explore more marketing insights in our latest blog Kreative School.
From Apparel Business to Ecommerce Success
Praveen’s initial venture in the apparel industry started with selling t-shirts. With the rise of ecommerce, he quickly adapted, learning how to sell on ecommerce platforms and sustain an online apparel business. His experiences offer practical tips for those looking to start an ecommerce clothing business.
The Pivot to Coco Love
When the COVID-19 pandemic hit, Praveen pivoted his business into mask manufacturing. However, his passion for wellness led him to create The Coco Love Chocolate, a unique product that improves sexual wellness. The brand has quickly gained attention for its innovative approach to intimacy products.
Explore our YouTube channel for exclusive insights and expert talks!
Coco Love Chocolate: Breaking Stigmas
Coco Love Chocolate isn’t just about delicious chocolates; it’s about enhancing sexual wellness. With ingredients like Ashwagandha, Shilajit, and Vitamin C, Coco Love aims to break the stigma around intimacy products while promoting sexual wellness. Praveen shares the thought process behind this venture on the hindi podcast.
Insights from Shark Tank India
Praveen also reveals his unseen pitch on Shark Tank India. This behind-the-scenes experience highlights how the show can dramatically change the trajectory of a business. His insights provide valuable lessons for aspiring entrepreneurs.
Is your company at risk? Find out how to avoid the shutdown. Get the book now!
Conclusion
Praveen Kumar’s journey from NIFT Chennai graduate to the founder of The Coco Love is a great example for resilience and innovation. On The Founder’s Dream podcast, he shares invaluable lessons on building a brand, the challenges of ecommerce business, and how to make your business profitable from day 1!
This blog shows the essence of Praveen’s entrepreneurial spirit and provides actionable insights for anyone interested in the fashion business, apparel startup, or the world of sexual wellness products.
