Revolutionizing Fashion: The Hemp Clothing Movement in India

In a powerful podcast episode of The Founder’s Dream, Abhishek Vyas sits down with Salendra Gupta, founder of Ecentric, a trailblazing hemp clothing brand in India. The conversation dives deep into the environmental impact of fast fashion, exploring how startups can lead change through sustainable materials in fashion.

The Environmental Cost of Fast Fashion

Fast fashion brands thrive on low cost and high volume, but this comes at a huge cost. From H&M’s landfill dumping to Zudio’s mass-market practices, the effects of fast fashion include water waste, pollution, and unethical labor. A single cotton tee can take 15 days of water to produce—even organic cotton isn’t always eco-friendly.

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Why Start a Sustainable Fashion Brand?

To start a clothing brand today, ethics and sustainability matter. Brands like Ecentric are showing how to start a fashion brand in India using zero-waste hemp fabric. Unlike cotton, hemp clothing is breathable, durable, and chemical-free. It’s the answer to the dark side of fast fashion.

Hemp vs Cotton: Which Fabric Wins?

Hemp fabric vs cotton—the comparison isn’t even close. It grows faster, uses less water, and lasts longer. Clothes made from hemp can handle 50+ washes and remain soft. With support from Bombay Hemp Company (BOHECO), Ecentric leads a movement in hemp fabric manufacturing in India.

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Real Sustainability, No Greenwashing

Many sustainable clothing brands in India claim eco-values but rely on greenwashing. Ecentric’s model is fully transparent—plastic-free packaging, compostable buttons, and honest sourcing. Platforms like Myntra may push products fast, but true change needs slower, ethical choices and organic clothing brands with values.

Conclusion

The fashion revolution is here—and Abhishek Vyas and Salendra Gupta, founder of Ecentric, are at the forefront. Whether you dream to start your own clothing brand or just want to shop better, choosing sustainable fashion trends and hemp clothing in India is the way forward. Change begins with conscious choices.

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