In a recent episode of the TFD podcast, host Abhishek Vyas sat down with Nidhi and Shikhar Singh, the husband-wife duo behind Samosa Singh, a revolutionary Indian food startup that’s now worth over ₹600 crores. Their story is a masterclass in grit, innovation, and building a brand loved across India. From street snack to national sensation — discover how Samosa Singh is transforming India’s fast food scene with innovation and bold vision.

Food Startup Success Story: From Kitchen to Empire

Samosa Singh began with a simple goal — to reinvent the street food startup experience. With roots in a small kitchen, they scaled to a nationwide presence with outlets in Bangalore, Hyderabad, Chennai, Delhi, Mumbai, and Kolkata. Their unique samosas and frozen food products have captured the tastebuds of millions.

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Smart Business Model Behind the Samosa Singh Strategy

The duo built a fast food startup with a strong backend — a central Samosa Singh factory, streamlined logistics, and an R&D-driven menu. Their food business startup also focuses on tech-enabled processes, ensuring consistent quality and scaling potential for future franchise models.

The Power of a Husband and Wife Business Partnership

Nidhi and Shikhar Singh balance professional roles and personal life while running their food industry startup in India. On the podcast, they share candid insights into navigating business challenges, decision-making, and supporting each other while building a legacy brand.

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Lessons for Aspiring Food Entrepreneurs

From managing the Samosa Singh kitchen to cracking the perfect samosa price point, their journey offers lessons in branding, innovation, and resilience. Whether you’re exploring frozen food business startup ideas or want to build a Bangalore-based startup, their story is full of inspiration.

Conclusion

As highlighted in the TFD podcast, Abhishek Vyas captures the remarkable journey of Nidhi and Shikhar Singh. Their success with Samosa Singh proves that with vision and perseverance, a humble snack can become a household name and a booming food product startup.