In today’s episode of TFD, Abhishek Vyas sits down with Trishta B Vardhan, former L’Oréal strategist and current Head of Marketing at Bhartiya Group. Together, they explore the evolution of influencer marketing in 2025, the power of AI, and smart branding strategies for the future.H2: Influencer
Marketing Trends 2025 with Trishta
Trishta breaks down the influencer marketing trends 2025 will bring, including the shift from macro to micro influencers. She explains why influencer marketing basics still matter and why paid influencer marketing is evolving fast, especially in India.
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Balancing AI and Traditional Marketing
AI is transforming how brands operate. From ai based digital marketing to ai marketing trends 2025, Trishta emphasizes the need to blend AI tools with human insight. She highlights ai and marketing as a key player in the shift toward more targeted campaigns, especially in ai and social media marketing.
The Real State of BTL Marketing Today
Is BTL marketing dying? Trishta says no—but it’s evolving. With ai driven marketing, brands can enhance physical strategies through location-based targeting. AI in sales and marketing helps decode audience behavior even in traditional spaces.
Explore more marketing insights in our latest blog The Wadhwani Foundation.
Building Long-Term Loyalty Without Data
When data is scarce, strategy matters most. Trishta shares how influencer digital marketing can build trust over time. From influencer marketing strategy to customer loyalty, success lies in crafting relatable narratives. The benefits of influencer marketing go beyond sales—they build lasting connections.
Podcast Influencer Marketing Insights
The influencer marketing podcast episode explores how to find influencers for influencer marketing that align with your brand. Trishta highlights the best influencer marketing platform in India and shares tips on how to do influencer marketing right, even for small businesses.
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Conclusion
This episode with Abhishek Vyas and Trishta B Vardhan offers a powerful lens into the future of branding. Whether you’re exploring ai powered marketing or launching your first influencer marketing campaign, the tips here will elevate your game in 2025 and beyond.
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