The Evolution of Alcohol Business in India: Kingfisher’s Story
In today’s founder’s podcast, we’re joined by Gurupreet Singh, co-founder of World of Brands (WOB), who takes us through his incredible journey in the alcohol industry. From his time at UB Group, India’s largest alcohol company, to launching his own brand, Gurupreet’s insights are invaluable for anyone interested in the alcohol business.
Kingfisher’s Marketing Strategy: A Game Changer
Kingfisher is not just another alcohol company in India. The brand’s marketing strategy, including iconic campaigns like the Kingfisher calendar, set the bar for the industry. Their creative ideas, like creating a product everyone wanted but never sold, became the talk of the town.
Explore more marketing insights in our latest blog The Coco Love Story.
Insights from Gurupreet Singh: Sales in the Alcohol Business
Gurupreet recalls his time at UB Group and how learning the art of sales shaped his understanding of the alcohol industry in India. One memorable lesson involved turning around a zero-sales outlet by understanding a customer’s backstory—a perfect example of customer-centric marketing.
Regional Variations in Alcohol Consumption
India is a land of diversity, and the alcohol sector stocks in India reflect regional differences. Punjab once led in whisky consumption, but now Kerala tops the list. Gurupreet sheds light on why spirits, especially whisky, have a stronger following than beer in India.
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The Rise of Alcohol Startups: A New Wave
The alcohol business is evolving, with new startups like Bira making waves in the market. Gurupreet talks about the growing alcohol scene in Goa, how alcohol delivery services are changing the game, and the gap in the market he spotted for a strong beer-like drink—Disco Panda.
Challenges & Successes in Alcohol Marketing
From the Jaguar 8% beer flop to innovative strategies like airing sports on pub TVs, Gurupreet offers real-life marketing lessons. These experiences are the type of insights that are rarely taught in MBA schools but are crucial for entrepreneurs in the alcohol business.
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Conclusion
Gurupreet’s journey from UB Group to founding World of Brands (WOB) showcases the resilience and vision needed to succeed in the competitive alcohol industry in India. His story, shared in this founder’s podcast, proves that success comes from learning, adapting, and understanding the customer.
By listening to Gurupreet’s experiences, Abhishek Vyas and aspiring entrepreneurs can take valuable lessons from the alcohol business and apply them to their ventures.
