In this special episode of The Founder’s Dream Podcast, Abhishek Vyas talks with Suhasini Sampath, founder of the Yoga Bar. From starting a protein food business to leading a women food business, her brand’s ₹500 crore ITC acquisition reflects a bold, healthy vision for India’s food space.

Healthy Food Startup Disrupts FMCG Market

It started to fill the gap in healthy food snacks and healthy food to eat in the morning. Clean ingredients and honest branding helped it scale in India’s growing food business startup ecosystem.

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Yoga Bar: Among Best Protein Brands in India

Its protein shake and Yoga Bar whey protein now rank among top 10 protein brand names. It competes with best Indian protein brand labels and is praised for transparent its ingredients and functional it benefits.

ITC Acquisition: A Strategic FMCG Move

ITC Limited Company acquired Yoga Bar for ₹500 crore, adding to its ITC FMCG portfolio. The move fits well into ITC all brands focused on health and lifestyle. ITC company distributorship now supports the brand’s wider reach.

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Digital Marketing & Valuation in Loss-Making Businesses

Marketing in ecommerce and smart digital marketing for FMCG helped Yoga Bar grow. While many loss making startups in India fade, Suhasini shares how to value a loss making business with strong consumer loyalty and brand potential.

Women Leaders & Brand Legacy in Food Sector

Suhasini Sampath, a leader in women food business, built the Yoga Bar brand against giants like ITC vs Nestle. From its factory to each review, she crafted a relatable, health-first image consumers trust.

Conclusion

Abhishek Vyas’s conversation with Suhasini Sampath, founder of the Yoga Bar, captures a defining journey—from healthy food morning solutions to a powerful ITC valuation deal. This Brand proves that passion, purpose, and strategy can redefine India’s FMCG game.